Influence: The Psychology of Persuasion by Robert Cialdini Paperback
By Influence:
What is the Influence: The Psychology of Persuasion by Robert Cialdini Paperback?
Classic psychology book identifying six universal principles that drive people to say yes. Revised edition adds a seventh principle and updated research with real-world examples of ethical persuasion.
What are the pros?
- Foundational text on persuasion
- Seven evidence-based principles
- Updated with new research
- Applicable to business and daily life
What are the cons?
- Academic tone in places
- Some examples feel repetitive